Growth & Brand Marketer · Careem · 6+ years

Muhammad Ahmed

I make fintechtelecomFMCGquick commerceluxury
brands grow.

Award-winning campaigns on the front end, automated data on the back end. That mix took easypaisa past 16M users, made NEOM heard worldwide and now scales Careem across the UAE and KSA.

3× Dragon award winnerincl. Best Campaign in Asia

ah.kutchi@gmail.com +92 334 2304567 linkedin.com/in/ahmed-kutchi

Career at a glance

6+ yrsGrowth marketer

Tap a skill to see the story and the numbers behind it

0 of 9 explored

Big campaigns tap for the story

Awards & wins easypaisa · Publicis Groupe

Red DragonBest Campaign in Asia · Nikkah Nama

Blue DragonBest Campaign in Pakistan · Savings

Gold DragonBest Digital Campaign in Pakistan · Savings

ShortlistedPerformance Agency of the Year

Pitch won backeasypaisa, for Publicis Groupe

Impact in numbers % growth delivered

Careem mini app users

+70%

easypaisa sign-ups

+50%

App revenue YoY

+50%

First-order conversion

+40%

Record paid activations

+33%

Back to School orders

+25%

Acquisition cost cut

−20%

020406080

+500%Share of voice lift for NEOM's worldwide launch, shown here because it's off the chart's scale.

■ Careem ■ Publicis / easypaisa

Career path agency → client

2020
–2022

Digital Media Planner · EY (Traffic Digital)

Honda, GE, KAUST, PureGym, Al Etihad Credit Bureau

2022
–2024

Performance Marketing Manager · Publicis Groupe

easypaisa, NEOM, DIOR, Empire Cinemas KSA

2024
–2025

Senior Performance Marketing Manager · Publicis

Led the performance team. POD lead for Ufone, easypaisa, Lipton, Engro, P&G

2025
–now

Digital Performance Marketing Manager · Careem

UAE Food & Grocery, Careem Grocery KSA launch

The campaign engine strategy to results

Fully automated, end to end. Data moves between every step on its own, from audience segments to an LLM on the data warehouse that writes the SQL for planning and reporting.

SegmentNew, existing and reactivated users each get their own message and offer

ATL & OOHTV deals, airport DOOH, in-vehicle screens

Digital & socialGoogle, Meta, TikTok, ChatGPT Ads, influencers

CRMPush and email to bring lapsed users back

MeasureAppsFlyer, Adjust, GA4, Firebase and the company DWH, backed by brand and conversion lift studies

Data from step 5 feeds the next cycle's plan automatically.